The chief advertising officer (CMO) at Crypto.com, Steven Kalifowitz, who has overseen greater than $1 billion spent on partnerships and excessive profile campaigns previously a number of years, is leaving the corporate.
Crypto.com spokesperson mentioned Kalifowitz will likely be transferring on from his position as CMO, efficient June 30, and can then proceed on as advisor to the CEO.
“Steven has been a major contributor to the efficient mainstreaming of the Crypto.com model, from introducing Crypto.com on a world stage via our first model movie in 2021, to hanging strategic partnerships and sponsorships which have helped join Crypto.com to tens of millions of shoppers,” the spokesperson mentioned.
Kalifowitz has been CMO at Crypto.com for shut to 6 years, throughout which era the corporate surged in recognition from simply being an app to a world model.
Throughout his tenure, Crypto.com has invested over $1 billion in partnerships, together with a $700 million, 20-year deal for naming rights to the Crypto.com Area (previously Staples Heart), and a $100 million marketing campaign with Matt Damon.
The crypto shopping for platform additionally has high-profile partnerships with Components 1 and the Final Combating Championship (UFC), an American blended martial arts promotion firm primarily based in Las Vegas.
Kalifowitz was beforehand a model supervisor at Twitter for 4 years, and president of actual property platform Localize.metropolis.
Based in 2016, Singapore-based Crypto.com permits customers to purchase and promote greater than 200 cryptocurrencies, in addition to the flexibility to earn rewards by depositing crypto or utilizing its Visa card.
