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Will you pay up or lastly cancel?

YouTube Premium landing page on the YouTube app.

Joe Maring / Android Authority

Loads of streaming providers have lately raised their costs, and YouTube Premium has lastly joined the pack. Premium costs now begin at $15.99 for particular person month-to-month plans, a far cry from the $9.99 pricing of YouTube Crimson (2015) and the $11.99 launch pricing of Premium (2018). Upward adjustments are mirrored throughout all YouTube Premium plans.

YouTube Premium costs (Outdated value, July 2023 – March 2026) YouTube Premium costs (New costs, March 2026 onwards)

Particular person (Month-to-month)

YouTube Premium costs (Outdated value, July 2023 – March 2026)

$13.99

YouTube Premium costs (New costs, March 2026 onwards)

$15.99

Particular person (Annual)

YouTube Premium costs (Outdated value, July 2023 – March 2026)

$139.99

YouTube Premium costs (New costs, March 2026 onwards)

$159.99

Household (Month-to-month) – As much as six members

YouTube Premium costs (Outdated value, July 2023 – March 2026)

$22.99

YouTube Premium costs (New costs, March 2026 onwards)

$26.99

Lite (Month-to-month, particular person)

YouTube Premium costs (Outdated value, July 2023 – March 2026)

$7.99

YouTube Premium costs (New costs, March 2026 onwards)

$8.99

Pupil (Month-to-month, particular person)

YouTube Premium costs (Outdated value, July 2023 – March 2026)

$7.99

YouTube Premium costs (New costs, March 2026 onwards)

$8.99

To YouTube’s credit score, that is the primary main adjustment since July 2023. Nevertheless, as a result of this improve arrived with no formal press launch or public warning, the “sticker shock” in the neighborhood is palpable.

On platforms like Reddit, the dialog has rapidly shifted from shock to calculation. Whereas many customers swear by the comfort of ad-free viewing and YouTube Music, others are discovering that the cumulative value of streaming providers is lastly hitting a breaking level. For some, the $1 to $4 improve is a minor annoyance, however for others, it’s the catalyst to lastly hit the “cancel” button.

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The massive query: Keep or go?

We wish to know the place our readers stand. For many of you on Android and the online, the selection comes all the way down to the worth of your time spent watching advertisements versus the price of the subscription. Is the elimination of advertisements and the addition of background play nonetheless definitely worth the premium price ticket, or are you in search of the exit?

How will you react to the YouTube Premium value hike?

24 votes

Are you sticking round for the lengthy haul, or was this the ultimate straw? If you happen to’re staying, what characteristic makes YouTube Premium indispensable for you? If you happen to’re leaving, will you give up YouTube utterly, make peace with advertisements, or stay the “cat and mouse” ad-blocker life?

Drop a remark under and tell us your ideas on YouTube’s newest pricing technique.

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