What it’s good to know
- A U.S. court docket has blocked Lexqi from promoting faceless wearables that intently copy Whoop’s signature design.
- The court docket dominated that Whoop’s design has been central to its enterprise and was practically equivalent in Lexqi’s merchandise.
- Whereas Whoop’s pricing stays controversial, the ruling reinforces accountability towards counterfeit merchandise.
Whoop might need simply secured an enormous win towards manufacturers promoting related faceless well being trackers within the U.S.
Historically, relating to health bands (to not be confused with smartwatches) Whoop is normally the primary identify that involves thoughts. Nevertheless, as a result of its excessive pricing and the character of the market, a fast search on Amazon reveals a number of manufacturers promoting equally designed merchandise within the U.S.
These trackers usually promise no subscription charges, decrease costs, and comparable options whereas intently mimicking Whoop’s design. That apply seems to have crossed a line, and a U.S. court docket appears to agree.
The U.S. District Court docket for the District of Massachusetts has granted Whoop a preliminary injunction towards Shenzhen-based Lexqi, halting the sale of its infringing wearable merchandise within the U.S.
Again in 2025, Whoop sued Lexqi and Polar for promoting knockoff variations of its well being tracker on Amazon. The lawsuit claimed the merchandise featured a virtually equivalent design, described as a “steady cloth band over a faceless machine with skinny steel aspect accents.”
The court docket famous that Whoop’s design has been central to the corporate’s enterprise for the previous decade and located that the Lexqi machine was virtually equivalent to the Whoop product. Based mostly on this, the court docket dominated in Whoop’s favor and ordered the gross sales of the infringing merchandise to cease.
As for different producers, it stays unclear how this ruling will have an effect on them. Luna not too long ago showcased a faceless health tracker at CES 2026, and whereas it runs a unique OS with a extra voice-focused function set, its design might nonetheless invite comparisons to Whoop. Equally additionally sells a faceless monitoring machine referred to as the Helio Strap, which might increase related questions.
Android Central’s Take
This wanted to occur, truthfully. It is nonetheless regarding that Whoop continues to cost such a excessive worth for entry to its health platform, however that finally comes all the way down to the model’s positioning. Corporations promoting counterfeit or near-identical merchandise needs to be held accountable, and that is precisely what the U.S. court docket has performed right here.
