Health wearable maker Whoop is launching a brand new panel centered on girls’s well being by means of its Whoop Labs blood testing service. The corporate can also be including a brand new characteristic to its app that surfaces details about hormonal modifications throughout menstrual cycles.
The startup mentioned the panel consists of 11 blood biomarkers that may give insights into features akin to cycle regulation and hormonal transitions: Anti-Müllerian Hormone (AMH), Progesterone, Prolactin, and Thyroid Peroxidase Antibodies (TPOAb), Free T4, Free T3, Leptin, Vitamin B12 (Cobalamin), Folate, Magnesium, and Phosphate (as Phosphorus).
The corporate claims measuring these biomarkers will assist customers perceive extra about perimenopause, thyroid operate, nutrient sufficiency, and bone metabolic resilience, when paired with information on exercise, sleep, and restoration.
The check will probably be obtainable to customers for buy from subsequent month. When Whoop launched its blood testing service in September 2025, it had over 350,000 folks on the waitlist.
In the meantime, the Whoop apps’ new Hormonal Symptom Insights and Predictions characteristic creates a mannequin of hormonal modifications over menstrual cycles primarily based on earlier information. It makes use of this mannequin to foretell doable date home windows for the following interval, give insights into cycle lengths, interval size and irregularities, and element particular person symptom patterns.
The corporate mentioned it could possibly tie insights from this characteristic into lab outcomes to kind biomarker outcomes into ‘optimum,’ ‘adequate,’ or ‘out of vary’ classes.
Whoop additionally launched a brand new menstrual cycle white paper to provide insights into the corporate’s modeling behind these new options.
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Health wearable corporations have recently been engaged on including extra options and companies catering to girls’s well being to handle demand from this long-underserved a part of the userbase. Earlier this month, good ring maker Oura launched a brand new AI mannequin centered on girls’s well being, together with a chatbot that would supply insights on well being information and reply questions.
Whoop mentioned on Tuesday that it noticed a 150% enhance in girls utilizing its merchandise in comparison with a yr earlier, making up its fastest-growing consumer section. The corporate famous that ladies have interaction 30% extra with its Whoop AI characteristic.
In October 2025, Oura’s chief industrial officer, Dorothy Kilroy, instructed TechCrunch that the corporate’s fastest-growing consumer base was girls of their twenties.
