There are particular occasions of the 12 months when shopping for a brand new iPhone is a nasty thought, and there are particular occasions of the 12 months when you will get a discount on a brand new handset. The trick is figuring out when you should purchase a brand new iPhone. Fortunately we’re right here to assist.
On this article, we reply your entire questions on when you need to and shouldn’t purchase a brand new iPhone – together with recommendation on when Apple is prone to low cost the worth of older iPhone handsets.
On the lookout for to purchase a brand new iPhone proper now? The following replace is predicted in September 2025, so we suggest that you simply maintain on till after the new iPhone 17 launches (that’s until you need to purchase an iPhone that’s about to be discontinued), extra on that beneath).
When does the iPhone go on sale?
In case you are hoping to benefit from some good reductions, you need to await an Amazon Prime Day sale or Black Friday in late November. Amazon tends to holds a Spring Sale in March, a Prime Sale in July and an October Prime Day sale. These are all good alternatives to avoid wasting cash. It can save you all 12 months spherical although, check out our spherical up of the finest iPhone offers.
Ought to I purchase a brand new iPhone proper now?
- If you wish to purchase an iPhone 16 handset we suggest ready.
- If you wish to purchase the iPhone 16 Plus the scenario is slightly completely different as Apple is considered making ready to launch an iPhone 17 Air as an alternative of an iPhone 17 Plus. Nevertheless, in case you actually just like the Plus type issue, you’ll in all probability have the ability to purchase the iPhone 16 Plus at a diminished value following the launch of the brand new iPhone, so we might wait.
- If you wish to purchase the iPhone 16e, our recommendation is to purchase now as a result of Apple is unlikely to replace it earlier than spring 2026. The one motive to attend is that there’s a likelihood of a value drop as soon as Apple updates the remainder of the iPhones.
- If you wish to purchase the iPhone 16 Professional or 16 Professional Max these handsets are prone to be discontinued with the arrival of the 17 Professional and Professional Max. The brand new iPhones are prone to supply extra options for a similar value, so our advice is to attend.
- The iPhone 15 will in all probability be discontinued following the launch of the iPhone 17, however that’s no motive to purchase one. Our advice is to not purchase the iPhone 15 because it doesn’t assist the Apple Intelligence-powered options, of which there are lots of.
These out there for a brand new handset are in all probability questioning whether or not now is an efficient time to purchase a brand new iPhone. Is there any hazard {that a} new mannequin shall be launched within the close to future? Will costs drop or improve?
Before you purchase, it’s a good suggestion to verify that there isn’t an iPhone replace due quickly. New iPhones tends to launch in September and generally within the spring.
It isn’t simply due to the enticement of a brand new iPhone that we encourage you to verify that there’s not an imminent replace. Additionally it is as a result of when Apple introduces a brand new iPhone it normally reduces costs of the predecessors, and even discontinues some fashions. So it may be finest to attend till after a brand new iPhone launches to get one of the best value for the earlier era.
It’s not all the time that easy although, ready might imply spending extra to purchase your iPhone if following a product replace Apple raises costs, because it has accomplished prior to now. It’s additionally lowered costs prior to now although, so it’s possible you’ll simply must cross your fingers and hope for one of the best.
Ready may additionally imply you’ve gotten much less selection if Apple discontinues the iPhone you needed to purchase. Though simply because Apple doesn’t promote an iPhone doesn’t imply you may’t purchase it. Take a look at our spherical up of the Greatest iPhone offers that features all latest iPhones.
Apple
Ought to I purchase an iPhone 16e?
The iPhone 16e launched in February 2025 and introduced the Apple Intelligence options and a quicker processor to the price range finish of the iPhone lineup. It’s the most affordable option to get a future proof iPhone so we suggest it. You may spend $100 extra to get the iPhone 15, however we wouldn’t until you actually need a wide-angle digital camera.
Ought to I purchase an iPhone 16 or iPhone 16 Plus?
The iPhone 16 and 16 Plus had been Apple’s new commonplace iPhones for 2024. They went on sale on September 20, 2024. Now we have reviewed each handsets and suggest them. Nevertheless, with the iPhone 17 launching in September 2025 we suggest ready as the worth of the iPhone 16 will drop as soon as the brand new mannequin arrives.
The iPhone 16 and 16 Plus are able to supporting Apple Intelligence, in contrast to the iPhone 15. If you wish to get monetary savings you might purchase the iPhone 16e, however there are compromises. See: iPhone 16e vs iPhone 16: Are the compromises value $200?
If you wish to get one of the best value or discover one of the best contract deal, we monitor the Greatest iPhone 16 offers within the U.S. and the finest iPhone 16 offers within the U.Ok. these embody each provider offers and reductions on unlocked iPhones.
Ought to I purchase an iPhone 16 Professional or iPhone 16 Professional Max?
The iPhone 16 Professional and 16 Professional Max had been Apple’s new professional iPhones for 2024. In addition they went on sale on September 20, 2024. They’re good, however so are the iPhone 16 and iPhone 16 Plus, so this 12 months you don’t must go for Professional to get an important iPhone.
The iPhone 16 Professional and Professional Max will in all probability be discontinued by Apple in September 2025 at which level you could possibly decide one up at a diminished value from a 3rd get together.
Ought to I purchase a iPhone 15 or iPhone 15 Plus?
The iPhone 15 and 15 Plus don’t assist Apple Intelligence, Apple’s AI options. Chances are you’ll discover that in time this can be a actual drawback. Now that the iPhone 16e is right here, at a lower cost than the iPhone 15, and with Apple Intelligence assist, the iPhone 15 appears to be like even much less enticing.
Apple will in all probability discontinue the iPhone 15 in September 2025.
Ought to I purchase a iPhone 15 Professional or iPhone 15 Professional Max?
When Apple launched the iPhone 16 Professional and iPhone 16 Professional Max it discontinued these fashions. You should still have the ability to discover the 2023 Professional fashions on sale although, and in case you discover them at a great value then they’ll nonetheless be a great buy, particularly as a result of they do assist Apple Intelligence.
When is one of the best time to purchase an iPhone?
It’s all the time value ready for the massive gross sales in case you can, we regularly discover some good offers on older iPhone handsets, although not normally the latest fashions. There are two Amazon Prime Day gross sales (generally three if there’s a spring sale) one in July and one in October yearly – at which we might even see some financial savings on iPhones, and on the finish of November much more shops reducing the costs of iPhones for Black Friday. Apple doesn’t drop the worth of iPhones, however over Black Friday it provides vouchers alongside qualifying purchases in an Black Friday supply. Typically Amazon does a spring sale as nicely.
We do see good offers all 12 months spherical although, so check out our round-up of the finest iPhone offers this month. Now we have additionally collected the Greatest iPhone 16 offers within the U.S. and the finest iPhone 16 offers within the U.Ok., in addition to the finest offers for the iPhone 15-series within the U.S. in separate articles.
Foundry
It’s simpler to say when the worst time to purchase a brand new iPhone is. That’s definitely within the months main as much as September. So don’t purchase a brand new iPhone in August, until you need to be kicking your self a month later when the worth of that mannequin drops and a brand new mannequin arrives.
The one motive to purchase an iPhone within the run-up to an Apple Occasion is whether it is prone to be discontinued. Apple tends to discontinue the Professional and Professional Max fashions of the earlier era when it introduces the subsequent era, so if you wish to purchase a kind of fashions it’s possible you’ll need to purchase one whilst you nonetheless can. Nevertheless, we’d recommend that it could be smart to attend for the next-gen model which is prone to current you with extra on your cash. Or benefit from reductions as distributors unload outdated inventory after the brand new fashions arrive.
The very best time to purchase an iPhone isn’t essentially when a brand new mannequin launches both – until you’re determined to have the very newest {hardware}. You is perhaps joyful to attend a month or two after the launch and await provide to meet up with demand, and for any issues with the brand new telephones to be recognized and (hopefully) fastened. The opposite benefit of shopping for across the October/November timeframe is that’s when purchasing occasions, like Black Friday, happen, however as we stated above, we don’t are inclined to see the latest iPhone fashions discounted a lot, or in any respect, at these occasions.
We’d say that it’s advantageous to purchase a brand new iPhone at any time inside 9 months of it launching, however in case you are hoping to avoid wasting cash in your buy we’d suggest ready a number of months after the launch.
When does Apple replace the iPhone?
Chris Martin / Foundry
Understanding when the newest iPhones got here out ought to assist when making a judgment on whether or not there shall be an replace quickly.
See when is the subsequent Apple occasion to search out out if an Apple occasion is imminent.
Apple normally updates the iPhone vary at an Apple Occasion in September though generally it would maintain an Spring Apple Occasion – though generally it simply proclaims the information through press launch, because it did the launch of the iPhone 16e in February 2025.
Learn our iPhone shopping for information and comparability of each iPhone that can be purchased as we speak to resolve which iPhone to purchase.
When do iPhone costs drop?
We all know based mostly on previous expertise that Apple could be very unlikely to drop the worth of an iPhone within the first 12 months of gross sales.
Nevertheless, Apple does have a tendency to scale back the worth of the earlier 12 months’s iPhone when it introduces the brand new mannequin – so count on Apple to low cost its handsets in September.
How a lot do costs drop when a brand new iPhone comes out?
Foundry
When Apple introduces new iPhones it normally retains the costs the identical because the earlier era, at the least within the U.S. (elsewhere there will be forex fluctuations to take account of).
In 2025 we might even see costs rise because of larger element costs, world financial headwinds and tariffs.
To get an thought of how a lot Apple will scale back costs of the earlier era when it introduces a brand new iPhone, right here’s how a lot pricing modified in 2024:
- Apple diminished the worth of the iPhone 15 and 15 Plus by $100/£100 in September 2024 when the iPhone 16 and 16 Plus had been launched.
Apple’s not the one place you should buy an iPhone and it actually isn’t the one one to low cost the handsets. Occasionally you will notice offers from different resellers. We monitor these in our Greatest iPhone Offers round-up, so verify that web page often.
Will there be Black Friday iPhone reductions?
The earliest you might count on to get a reduction on the latest iPhones is round Black Friday on the finish of November, so that you is perhaps planning to carry out till then. Nevertheless, the offers we are inclined to see, if any, are normally for older handsets so in case you are hoping for a reduced iPhone 17 or iPhone 17 Professional following their launch you’ll in all probability be upset.
Nor must you count on to get a reduction in an Apple Black Friday sale. Apple’s Black Friday sale normally solely takes the type of vouchers with choose product purchases, moderately than a reduction, and it’s unlikely that the latest iPhone would qualify as in earlier 12 months’s new iPhones haven’t been included. See our round-up of Greatest Black Friday iPhone offers to see what may very well be in retailer.
Word that whereas purchasing occasions like Black Friday will get all the eye, that’s not the one time you will get reductions on Apple merchandise: we see reductions on a regular basis. One other occasion the place we see good iPhone offers is Prime Day, which occurs in July and October yearly. So check out the iPhone offers for Amazon Prime Day sale to see what you may have the ability to save.
In our expertise, we don’t are inclined to see reductions on the latest handset till the spring–and these are all the time from third-party resellers, by no means from Apple. In actual fact, we don’t are inclined to see the iPhone discounted within the U.S. fairly often, a lot of the reductions we see are within the U.Ok. the place unlocked iPhones are sometimes offered off-contract at a great low cost.
Conclusion: Is now a great time to purchase a brand new iPhone?
The worst time to purchase is normally between July or August, primarily as a result of with new iPhones on the horizon the worth of the older handsets are prone to drop very quickly.
In order for you the latest iPhones then one of the best offers don’t have a tendency to return earlier than the spring and summer time months. In case you are joyful to purchase an older iPhone then you’ll in all probability see first rate offers round Prime Day and Black Friday – however offers occur all 12 months spherical.Â
We hope this text has proved useful in reaching an knowledgeable shopping for choice. Do not forget that good costs will be discovered all 12 months spherical, if a retailer is feeling beneficiant and you recognize the place to look: learn our information to the finest iPhone offers for extra on that.
Questioning how lengthy Apple helps iPhones for? Learn How lengthy do iPhones final.
