TikTok introduced on Tuesday that it’s formally launching TikTok for Artists, a brand new music insights platform that’s designed to assist artists construct their careers. The official launch comes two months after TikTok was noticed testing the platform in choose international locations.
The instrument is constructed to assist artists and their groups higher join with followers, enhance their promotional efforts, and inform content material creation on TikTok. The platform offers artists, their labels, and their groups entry to knowledge concerning the efficiency of the artist’s music and posts and TikTok.
These metrics embody the variety of views, posts, and creator engagements per music, together with related insights into submit efficiency. Different insights embody details about an artist’s followers, similar to their age, language, and gender.
TikTok for Artists additionally consists of step-by-step guides to TikTok’s instruments and options, and extra assist and sources, the corporate says.
As well as, TikTok introduced that it’s launching a brand new “Pre-Launch” instrument that permits artists to advertise upcoming album releases on TikTok. The characteristic lets followers pre-save albums on to their Spotify or Apple Music library, the place they are going to turn into immediately out there to take heed to upon launch.
TikTok performs an enormous half in driving music tendencies and viral songs, so it is sensible for the corporate to introduce a devoted house to assist artists higher promote their content material and drive fan engagement. TikTok for Artists may assist artists develop their attain and develop their viewers.
It’s price noting that the launch of TikTok for Artists comes eight months after ByteDance determined to shut down TikTok Music, a music-streaming service that was being examined in a handful of nations. On the time, the corporate mentioned it determined to retire the service with a view to “deal with our purpose of furthering TikTok’s position in driving even larger music listening and worth on music streaming providers.”
The occasions of the previous yr present that TikTok is not making an attempt to compete with providers like Spotify and Apple Music, and is as a substitute going to deal with being a platform for music discovery and promotion.
TikTok for Artists is now out there in Indonesia, Japan, Korea, Australia, New Zealand, United Kingdom, Eire, France, Germany, Italy, Spain, Netherlands, Sweden, Norway, Denmark, Egypt, Lebanon, Saudi Arabia, United Arab Emirates, Morocco, United States, Canada, Mexico, Brazil, Colombia, and Argentina. The platform can be rolling out in different international locations quickly, TikTok says.
