Wednesday, January 28, 2026
HomeTechnologyOpenAI's ChatGPT advert prices are on par with stay NFL broadcasts

OpenAI’s ChatGPT advert prices are on par with stay NFL broadcasts

OpenAI’s ChatGPT advert prices are on par with stay NFL broadcasts

OpenAI plans to start rolling out advertisements on ChatGPT in america you probably have a free or $8 Go subscription, however the catch is that the advertisements might be very costly for advertisers.

OpenAI has not publicly commented on how a lot it might value to pay for an advert inside the AI solutions.

ChatGPT ads

Wiz

In the mean time, we all know that ChatGPT advertisements seem below the solutions, and OpenAI has clarified that it received’t use your private info, together with well being knowledge, to coach its fashions for advertisements.

OpenAI additionally confirmed that advertisements received’t affect solutions

How a lot are these advertisements going to value for advertisers?

OpenAI received’t inform us the specifics, however a brand new report from The Info tells us a bit extra in regards to the fee the Microsoft-backed startup is mulling internally.

OpenAI plans to cost as much as $60 per 1,000 views for ChatGPT advertisements, which is on par with stay NFL broadcasts.

Nonetheless, OpenAI received’t share what number of clicks advertisements are producing.

That is smart as a result of ChatGPT additionally doesn’t inform us what number of clicks it sends to publishers it scrapes for mannequin coaching, however it’s doubtless very low, far beneath the click-through fee on Google.

The very low CTR doubtless explains why OpenAI doesn’t need to make use of a CPC mannequin. As a substitute, it’s choosing $60 per 1,000 views as an alternative.

“OpenAI has instructed early advertisers that it’ll give them knowledge about impressions, or what number of views an advert will get, in addition to what number of complete clicks it will get,” a media purchaser working with among the advertisers mentioned. “Advertisers will get high-level insights like complete advert views,” an OpenAI spokesperson instructed The Info. “That’s just like what TV networks provide.”

ChatGPT advertisements will start displaying up out within the coming weeks, and in case you do not need to see advertisements, it is advisable subscribe to $20 GPT Plus.

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