Each seat in Copenhagen’s Bella Heart was full as Anton Osika, the co-founder of the vibe coding app Lovable, took the stage at this yr’s TechBBQ convention.
Lovable makes a speciality of serving to folks construct apps and web sites, particularly folks with no coding expertise. It’s one of many standouts within the fashionable AI class referred to as vibe-coding, which lets customers information AI fashions as they produce code, web sites, or entire functions.
It’s been a pretty proposition for customers: In simply eight months, the Swedish firm stated it surpassed $100 million in ARR and raised a $200 million Collection A at a $1.8 billion valuation – making it Europe’s fastest-growing unicorn. The Monetary Instances reported that buyers are already hoping to launch a Collection B, providing offers that will worth the corporate at $4 billion. To this point, there’s no indication that Lovable is .
Chatting with TechCrunch, Osika laid out a imaginative and prescient for Lovable as the most effective place to construct software program merchandise: a platform that may take customers, founders, particularly, by way of all of the levels of product growth. to allow them to construct AI-native firms extra simply.
“In the event you’re working a enterprise, there are lots of belongings you need to arrange, like funds, understanding your customers, and sooner or later, perhaps even like ‘I want to include my firm,’” he stated. “I would like Lovable to assist with all these items.”
In late June, Lovable launched an agent to assist customers learn recordsdata, debug errors, search the online, generate photos, and find recordsdata – a primary step in making good on that imaginative and prescient.
Lovable now has greater than 2.3 million lively customers, 180,000 of that are paying subscribers. Osika stated the corporate selected its pricing just by deciding what would assist the corporate cowl its personal prices. His favourite Lovable use circumstances embody a marketer constructing a gross sales coaching platform and an engineer working a number of small companies on the platform.
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“Up to now, you may create a very nice first draft utilizing Lovable. Now, you may construct a full product and it’s way more like working with an actual developer,” he stated.
AI-generated code has been criticized as overly brittle – higher fitted to demos than completed merchandise – however Osika says he’s not involved. All code ought to be reviewed earlier than it’s printed, the CEO instructed us, “whether or not it’s AI or human-generated.”
Proper now, Lovable operates on different foundational fashions, together with Anthropic’s Claude and OpenAI’s GPT-5. There’s some stress to that relationship, as Anthropic and OpenAI each function their very own product-development providers: Claude Code and Codex, respectively. These techniques aren’t precisely the identical as Lovable, however it’s straightforward to think about both mannequin firm attempting to steal Lovable’s customers with a strategic product shift.
To this point, Osika doesn’t appear apprehensive. He instructed TechCrunch that Lovable is solely centered on constructing the most effective product and is in a position to do this by leveraging all of the various kinds of AI mannequin suppliers, whereas suppliers want to stay to their very own fashions.
“That places us in a greater place than them,” he continued, later including that tapping into quite a few basis fashions provides its customers “unmatched capabilities,” whereas additionally giving the corporate the pliability to develop quickly with out carrying the load of duplicative infrastructure.
“The scope of what you may obtain is continually increasing,” he continued. To beat the competitors, he says the crew focuses on three issues: easy methods to stay quick and safe whereas offering a straightforward person expertise.
“If we proceed to do this, we’re going to construct extra belief with our prospects than anybody else,” he stated. “Easy as that.”
It’s just one month since Figma, one in all Lovable’s friends within the app-design house, launched its blockbuster IPO, reaching a $19.3 billion market cap on its opening day. When requested about Figma, Osika merely stated the corporate continues to be centered on making the most effective product for its customers.
“So long as we’re listening to our customers and giving them what they want, that’s all that issues,” he stated.
Already, Lovable is deeply tied to the Swedish tech market. Osika grew up in Stockholm and based the corporate there. The corporate’s record of buyers, based on Pitchbook, embody an inventory of high European companies and angel buyers, like Stefan Lindeberg (Swedish, Nordic Sport Ventures); Fredrik Hjelm (Swedish, founding father of Guestit), Greens Ventures (Nordic), Hummingbird Ventures (London); 20VC (London, based by Harry Stebbings who launched Challenge Europe to funnel extra investments into the ecosystem).
Revolut CEO Nik Storonsky, who is predicated in Europe, can be an angel investor within the firm, as is Swedish founder Sebastian Siemiatkowski, whose firm Klarna can be a consumer of Lovable. Different well-known purchasers embody HubSpot and Photoroom.
Throughout the convention, buyers and founders lamented what the corporate staying in Europe means for the, particularly, Nordic, startup ecosystem.
“The success of Lovable and different European AI unicorns is successful for all of Europe,” Shamillah Bankiya, a principal on the UK’s Daybreak Capital, instructed TechCrunch. Although not an investor, her agency has adopted Osika as a founder for some time and has invested in different AI firms by way of Daybreak.
“Past the speedy influence of the hundreds of Europeans employed by these firms, the better impact is cultural,” she continued. “It raises the bar for what formidable founders throughout the continent can dream of and obtain.”
Osika stated Lovable plans to remain nestled in Europe, although it does have a crew in Los Angeles. Many European tech firms ultimately discover themselves migrating to the States for extra capital and entry to alternatives – however Osika doesn’t see Lovable as one in all them, for now.
Within the wake of Lovable’s success, Osika has began to spend money on these founders himself. Dennis Inexperienced-Lieber’s Danish shopper intelligence firm, Propane.ai, simply obtained an funding from Osika as a part of its $1.2 million seed spherical. Inexperienced-Lieber stated that Lovable proves what many within the Nordic scene already really feel: They, too, have world-class expertise and may play on the worldwide stage.
“Sure, we’ve had giants like Zendesk, Unity, Klarna, and Spotify over the previous decade, however what Lovable reveals is that with small groups, a worldwide mindset, and relentless effort, you may nonetheless construct a category-defining firm,” he continued. “As a founder, I can say it’s lit a fireplace in our ecosystem to see this occur proper right here at dwelling.”
