Kraken, the cryptocurrency trade getting ready to go public within the U.S. early subsequent yr, has unveiled an invitation-only VIP program tailor-made to extremely excessive internet price people, subtle merchants and strategic capital allocators, the corporate stated.
Crypto exchanges want to fill the hole on the subject of offering high-touch providers to rich people, household workplaces and personal purchasers. Most just lately, Binance, the biggest of the crypto buying and selling platforms, launched a “status” providing for purchasers with a internet price of as a lot as $10 million.
Kraken VIP includes “elevated consumer service and extraordinary experiences,” in keeping with a press launch. Every member is paired with a specialist VIP Relationship Supervisor, backed by 24/7 assist, direct multichannel entry, and early perception into Kraken’s full product ecosystem.
VIPs additionally obtain entry to Kraken subject-matter consultants spanning product, engineering, liquidity, custody and infrastructure, offering perception to energy their buying and selling expertise, in keeping with press supplies.
“Extremely high-net-worth purchasers don’t come to us for pace alone – they arrive to us as a result of they anticipate a accomplice who matches their ambition and understands what true scale seems to be like. Kraken VIP was constructed for them. It gives unprecedented entry, affect, and an elevated expertise that doesn’t exist anyplace else within the digital asset ecosystem,” stated Arjun Sethi, Kraken’s Co-CEO.
Kraken can be providing its VIPs entry to “extraordinary experiences,” comparable to Components 1, soccer, cultural occasions and intimate regional meet-ups not obtainable to most people.
Membership to Kraken VIP requires a $10 million common stability on platform or $80M in annual buying and selling quantity.
