We’re excited to announce the renewal of our long-term partnership with Atlassian Williams F1 Staff, marking continued collaboration between two manufacturers targeted on innovation, efficiency, and fan engagement.
We first joined Williams as Official Crypto and Web3 Accomplice in 2023. Since then, our partnership has targeted on utilizing crypto and Web3 know-how to deliver followers nearer to the staff in significant and fascinating methods.
Fan-first activations on and off the observe
Collectively, we have now delivered among the most partaking fan activations on the System 1 grid. These embrace the Grid Move digital collectible program, which unlocks unique perks and rewards for registered Williams followers, and Kraken’s function as Presenting Accomplice of Williams Fan Zones world wide.
By means of Fan Zones, supporters can meet drivers, expertise race simulators, and see System 1 vehicles up shut without having to attend race weekend.
Since 2023, Kraken has additionally put the design of its rear wing branding into the fingers of followers via annual Rear Wing Takeovers. Highlights embrace the 2025 memecoin showdown that noticed Pengu featured on the automobile in Singapore.
From 2026 onward, Kraken will transfer to a brand new place on the automobile, taking delight of place at the forefront of the FW48 with hanging branding on the entrance wing.
Constructing momentum towards the long run
Waiting for 2026, the partnership will proceed to construct on this momentum with an expanded world Fan Zone presence and thru crypto and Web3 collaborations. This work helps our mission to speed up the adoption of crypto whereas deepening fan engagement inside System 1.
Our renewal makes us the newest world model to commit long run to Atlassian Williams F1 Staff, because the staff builds a status for enduring business partnerships that assist transformation each on and off the observe. Over the previous two seasons, Williams has introduced main renewals or extensions with main world manufacturers together with Duracell, Gulf Oil Worldwide, VAST Knowledge, and Keeper Safety.
James Vowles, Atlassian Williams F1 Staff Principal: “It’s incredible that Kraken has chosen to resume its partnership with Atlassian Williams F1 Staff. Kraken has been instrumental in serving to Williams deliver our passionate followers nearer to the staff, and Kraken’s long-term assist for our mission to return to the entrance of the grid offers us additional momentum as we enter System 1’s new rules period.”
Mayur Gupta, Kraken Chief Development & Advertising Officer: “We first partnered with Atlassian Williams F1 Staff in 2023, and as we now enter our fourth 12 months collectively, the partnership has turn out to be an necessary touchpoint in our shared success throughout our respective industries. Kraken has grown and developed considerably because the partnership started, mirroring Williams’ achievements on the observe.
At its core, this partnership is constructed on a shared perception that technical excellence and high-performance programs in service of the mission are the keys to success. Simply as System 1 requires engineering the suitable foundations to compete on the highest stage, Kraken is concentrated on constructing a safe, resilient, and scalable infrastructure to allow the way forward for open finance.
Collectively, Kraken and Williams share the identical mindset: investing within the fundamentals, repeatedly bettering efficiency, and striving for perfection. This shared method lays the groundwork for fulfillment and permits Kraken’s purchasers and Williams’ drivers to win.”
