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HomeGadgetChatGPT adoption skyrockets in India, however monetization could also be trailing

ChatGPT adoption skyrockets in India, however monetization could also be trailing

For years, U.S.-based tech firms have tapped into India’s huge and growing web consumer base for progress. OpenAI is not any exception. However whereas the AI lab claims that India is one in all its fastest-growing ChatGPT markets, third-party information means that OpenAI could also be struggling to show that momentum into income.

In keeping with analytics agency SensorTower, customers in India have spent $8 million on ChatGPT subscriptions via in-app purchases since 2023. That doesn’t embody purchases made via the ChatGPT net app. However notably, it’s a fraction of the $330 million SensorTower estimates U.S. customers have spent on ChatGPT in-app.

One seemingly issue is the shortage of native pricing for India. OpenAI’s most cost-effective ChatGPT plan within the nation prices $20 (greater than ₹1,700) monthly, which is taken into account costly for a digital subscription in India.

When contacted, OpenAI didn’t share particular particulars about its progress in India however pointed us to a latest submit on X by COO Brad Lightcap, which claims that India is ChatGPT’s fastest-growing market.

Low because the income is perhaps at current, India should still find yourself being a serious progress driver for OpenAI. The corporate’s CEO, Sam Altman, lately expressed a need for OpenAI to turn into a multi-billion-user platform. Tapping into India’s over 950 million web customers might assist bootstrap that effort.

OpenAI apparently thinks so. The corporate is reportedly courting an alliance with Reliance Jio, one in all India’s largest cellular carriers, to get ChatGPT in entrance of extra customers.

Within the meantime, ChatGPT continues to develop organically in India.

ChatGPT downloads and monthly active users in India
Picture Credit:Jagmeet Singh / TechCrunch

In keeping with information from app tracker Appfigures, greater than 20% of ChatGPT Android app downloads this 12 months to this point have been in India. At the least a portion of that progress was fueled by the lately launched revamped picture generator in ChatGPT, which went viral for its skill to create practical Ghibli-style artwork.

For context, ChatGPT has greater than 500 million weekly customers globally.

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