Apple’s iPhone 17 Occasion Is Occurring Sept. 9. Find out how to Watch

Apple’s annual fall iPhone launch occasion is simply across the nook. Final week, the corporate despatched out invitations for its fall keynote, which is slated for Sept. 9 at 10 a.m. PT. Apple is anticipated to unveil the iPhone 17 lineup, which might embrace a slimmer model of the telephone, in addition to the Apple Watch Collection 11 and the AirPods Professional 3.

The invite exhibits the title “Awe dropping,” with a glowing Apple brand that appears to reference Siri’s colourful glow. There’s additionally an interactive aspect while you view the invite on Apple.com. With a finger (telephone or pill) or a mouse/trackpad pointer (pc), you’ll be able to transfer throughout the brand and watch the colours go from a cool blue to a vivid orange, presumably evoking the Liquid Glass design aspect in iOS 26, which reveals light-bending qualities throughout apps and features. You possibly can learn extra theories about what the autumn occasion invite would possibly signify. 

The keynote can be held at Apple Park in Cupertino, California. CNET can be overlaying the bulletins stay, so make sure to observe alongside.

Find out how to watch Apple’s iPhone 17 reveal

Technically, Apple has but to substantiate the iPhone 17, however the firm’s fall occasion is the place it sometimes unveils its newest handsets. 

You possibly can tune into the iPhone 17 occasion stay by watching the official livestream on the Apple web site or through the livestream on Apple’s YouTube channel. These streams are scheduled to start at 10 a.m. PT/1 p.m. ET on Sept. 9, 2025. CNET’s reporters will even be on the bottom and bringing you all of the updates. 

What would possibly Apple be cooking up?

Rumors for the upcoming slate of iPhones have been plentiful. Stealing the highlight is the supposed iPhone 17 Air, which might observe within the footsteps of Samsung’s modern Galaxy S25 Edge and have a slim profile and light-weight design. The Professional mannequin might get a scratch-resistant antireflective show and an 8x telephoto lens, and the Professional Max might pack a much bigger battery. The baseline iPhone 17 might additionally boast the next refresh charge. It is potential that each one the telephones might embrace an Apple-developed 5G modem known as the C1 chip, which debuted on the iPhone 16E, in addition to in-house Wi-Fi chips. 

We additionally count on to be taught extra in regards to the public rollout of iOS 26 later this fall. The brand new working system contains a Liquid Glass interface that brings a extra clear, lens-like look to the iPhone and different Apple units. The Digicam app additionally will get a extra minimalistic design, Messages enables you to create polls in group chats and a brand new screening software can higher detect spam texts. You possibly can take a look at all of the options coming to iOS 26. 

Watch this: Apple Will Reveal the iPhone 17 Quickly. This is What We Need

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Will there be a Siri overhaul?

What we’d not hear as a lot about is the up to date model of Siri that Apple unveiled at its Worldwide Builders Convention final 12 months. The smarter model of the AI assistant has confronted repeated delays and will not arrive till subsequent 12 months or even later. However Apple might talk about different Apple Intelligence updates and options arriving on its new units. 

CNET’s reporters can be on the bottom on Sept. 9, bringing you all the newest updates and impressions of no matter Apple has in retailer.