Twin Pines ice cream was one in every of many regional dairy manufacturers that when crammed American grocery retailer freezers within the mid-to-late twentieth century. Like different small dairy corporations of the period, it leaned closely on easy, memorable packaging to face out in a crowded native market. One in every of its most recognizable designs was the clown illustration on sure novelty ice cream packaging, meant to catch a toddler’s eye instantly.
The clown paintings wasn’t tied to a selected taste or character story a lot because it was a part of a broader advertising and marketing strategy widespread within the Nineteen Fifties–Seventies. Throughout this era, dairies and ice cream manufacturers typically used vibrant mascots (comparable to clowns, animals, and cartoon faces) to create instantaneous shelf attraction. The trick has labored on me, as a result of I’ve by no means wished to buy a field of ice cream greater than this one, merely as a result of crazed-looking clown on it.
As we speak, Twin Pines and its clown packaging survive principally by means of reminiscence, classic commercials, and scattered collector references. For many individuals who keep in mind it, the clown picture is the lasting impression of a a lot bigger, now principally vanished native meals panorama. If I had an previous field like this, I might body it in my kitchen.
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