TL;DR
- Kraken, one of many world’s longest-standing and most trusted crypto platforms, turns into the Official Crypto Trade Supporter of the FIFA World Cup 2026™
- Partnership will carry fan-focused activations, and product experiences to followers throughout the event’s 16 host cities throughout Mexico, Canada and the USA, with an anticipated six billion followers engaged globally
- Kraken brings greater than a decade of trusted crypto investing infrastructure to soccer followers, as the worldwide sport and the world’s most open monetary system share the identical stage
We’re excited to announce that we’ve got grow to be the Official Crypto Trade Supporter of the FIFA World Cup 2026™.
Soccer has at all times crossed borders, united cultures, and been embraced by each technology, no matter background or geography. Likewise, digital applied sciences have helped create new methods for individuals to attach and take part in a extra world and accessible financial system.
The FIFA World Cup 2026™ is a singular alternative for these worlds to return collectively, and Kraken will leverage the facility of soccer to have interaction followers in new and revolutionary methods all through the event.
As one of many world’s largest and longest-running cryptocurrency platforms, we’ve got spent greater than a decade constructing trusted entry to digital asset markets for purchasers throughout greater than 190 nations.
This partnership brings that infrastructure to one of many largest sporting occasions in historical past. The FIFA World Cup 2026™ would be the first-ever 48-team version of the event, hosted throughout three nations (Canada, Mexico and the US) and that includes 104 matches throughout 16 host cities.
It’s projected to achieve a cumulative world viewers of greater than six billion individuals over its seven-week run from Thursday, June 11 to Sunday, July 19.
Arjun Sethi, Co-CEO of Kraken and Payward: “Soccer is the one factor that strikes the entire planet without delay. Over seven weeks, six billion individuals will watch the identical sport, throughout each border and each language. Cash ought to work the identical approach. Soccer has at all times crossed borders. So does crypto. For many of historical past, the very best markets have been open solely to the few. The FIFA World Cup 2026 is the place we present everybody else what they’ve been lacking: an open, borderless monetary system that anybody can be a part of with a cellphone of their pocket. This isn’t a future idea. It’s right here.”
FIFA Chief Enterprise Officer Romy Gai: “Innovation has at all times performed a central function in how FIFA evolves and enhances the fan expertise. As we put together to welcome the world to the largest FIFA World Cup in historical past, we’re delighted to companion with Kraken, a company that shares our dedication to innovation and know-how. Collectively, we look ahead to exploring new methods to attach supporters with the event, creating memorable experiences that carry followers nearer to the sport and the moments that make the FIFA World Cup so particular.”
Bringing crypto to the world’s sport
Kraken’s partnership with the FIFA World Cup 2026™ kicks off on June 10 with the FIFA World Cup 2026™ Countdown Live performance, a landmark multi-country, multi-city occasion on the eve of the event’s historic opening match.
The live performance marks the opening chapter of Kraken’s tournament-wide fan programming, introducing a whole lot of thousands and thousands of followers throughout North America and Europe to a extra open, accessible, and globally related monetary system by the shared language of soccer.
All through the FIFA World Cup 2026™, Kraken will ship a collection of fan-focused product experiences throughout North America and Europe, designed to introduce new audiences to digital property whereas deepening the connection between soccer tradition and monetary participation.
The partnership additionally builds on Kraken’s established technique of aligning with world-class sports activities organizations and cultural figures to drive consciousness, schooling, and adoption of crypto. By means of ongoing world partnerships with Tottenham Hotspur FC, Atlético de Madrid, RB Leipzig, the Atlassian Williams Racing Formulation 1 crew, and cultural figures together with Fabrizio Romano and Lukas Podolski, Kraken has developed a fan-centric playbook that introduces new audiences to digital property whereas deepening their connection to the sports activities they love.
