The infrastructure play that’s rewriting self-custody at scale
When you will have 2 million customers ready for a product, pace will not be a luxurious, it is survival. Easy Pockets wanted card infrastructure constructed for hundreds of thousands of transactions whereas preserving full self-custody. They wanted it yesterday. Wirex BaaS delivered.
The Numbers That Matter
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World attain from day one |
2 Million Customers. Zero Infrastructure. One Answer.
Easy Pockets was not ranging from scratch, they had been sitting on a goldmine. Over 2 million installs. Tens of hundreds of energetic customers. A group of creators, freelancers, and digital professionals all incomes in crypto, all ready for one factor: a approach to really spend it.
The issue? Constructing card infrastructure from scratch takes years. Licensing alone might eat 18-24 months. Direct Visa relationships? Even longer. Each week of delay was customers misplaced to opponents.
“Constructing this infrastructure independently would doubtless have taken a few years. Wirex BaaS collapsed that timeline into weeks.”
Wirex BaaS modified the equation. What ought to have taken years took weeks. Easy Pockets went from zero card infrastructure to a totally operational, compliant card program able to serving their total 2M+ consumer base, with out compromising their self-custody structure.
The outcome? Instant traction. Explosive demand. And a transparent path to scale into the hundreds of thousands.
Meet Easy Pockets: 2 Million Customers and Counting
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Self-Custodial Crypto Pockets |
Europe, LATAM, SEA (increasing) |
The Scale Alternative
Easy Pockets will not be a startup hoping for customers, they have already got them:
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2 million+ app installs and rising
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Tens of hundreds of energetic customers transacting frequently
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Sturdy demand alerts throughout European markets
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Growth pipeline into Latin America and Southeast Asia
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AI-agent layer in improvement to drive next-gen engagement
The Person Base
These aren’t speculators. They’re professionals:
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Creators monetizing content material globally. Streamers receiving worldwide funds.
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Freelancers billing in crypto. Distant staff managing multi-currency revenue.
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Entrepreneurs working borderless companies.
For them, crypto is revenue, not funding. And revenue wants infrastructure.
“Our mission is to make crypto a sensible monetary instrument for on a regular basis use. With 2 million customers ready, we wanted infrastructure that might match our ambition.”
The Problem: 2 Million+ Customers, Zero Card Infrastructure
Easy Pockets confronted the traditional scale-up dilemma: huge demand, lacking infrastructure. Their 2 million customers had been prepared. The cardboard rails weren’t.
Constructing in-house was not an choice. Not on the pace required. Not with customers ready.
The Timeline Drawback
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Licensing: 12-24 months |
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Visa partnership: 18-36 months |
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Infrastructure: 12-18 months |
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Testing and compliance: 6-12 months |
That is not an optimization. That is an entire rewrite of what is potential.
The Self-Custody Constraint
Most BaaS suppliers require custody. They wish to maintain funds. Management wallets. Handle property. That breaks Easy Pockets’s total mannequin, and their promise to 2 million customers.
What They Could not Do vs. What They Wanted
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Wait 2+ years for infrastructure |
Launch in weeks to seize momentum |
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Compromise self-custody for card rails |
Protect 100% consumer management over property |
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Construct from scratch whereas opponents scaled |
Plug into confirmed infrastructure |
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Navigate advanced multi-jurisdiction compliance |
Entry compliance-ready structure |
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Lose customers to slower time-to-market |
Activate 2M+ customers instantly |
The Answer: Wirex BaaS, Constructed for Thousands and thousands
Easy Pockets evaluated a number of suppliers. Just one might ship infrastructure on the scale and pace required, whereas respecting their self-custody structure.
Why Wirex BaaS Gained
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📈 Constructed for Thousands and thousands |
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Weeks to launch, not years. Whereas opponents had been nonetheless planning, Easy was reside. |
Settlement mannequin that preserves full self-custody. No compromises. |
Infrastructure trusted by 7M+ Wirex customers. $20B+ processed. Prepared for scale. |
“At Easy Pockets, we wish to concentrate on constructing a product, not infrastructure. Wirex BaaS allow us to do precisely that, at precisely the pace we wanted.”
Infrastructure for Hyper-Scale
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Digital and bodily playing cards, international acceptance by way of Visa |
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On-chain infrastructure with computerized fiat to stablecoin conversion |
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6 networks: Arbitrum, Base, Polygon, Ethereum, BSC, Tron |
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ACH, SEPA, PIX, FPS, SWIFT and extra |
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KYB, KYT, and Journey Rule prepared structure |
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Powering $20B+ in transactions throughout 7M+ customers in 130+ nations |
Product Showcase: Wirex BaaS-Powered Options
Digital Card Administration
Full card particulars, steadiness monitoring, on the spot activation
Multi-Chain Prime Up
USDC/USDT throughout 6 main networks, Arbitrum, Base, Polygon, Ethereum, BSC, Tron.
Immediate Transactions
Actual-time USDC→EUR conversion. World service provider acceptance.
Skilled-Grade Infrastructure
Enterprise-level spending controls with complete monitoring and reporting
Auto-Earn Yield
5% APR on card balances. Passive revenue whereas customers wait to spend. One-tap claims.
The Affect: From Zero to Scale-Prepared in Weeks
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Complete base activated for playing cards |
World attain from day one |
What Wirex BaaS Unlocked
🚀 Instant Market Seize
Whereas opponents had been nonetheless negotiating licenses, Easy Pockets was reside. First-mover benefit within the self-custody card house.
Infrastructure that scales with the consumer base, not infrastructure that limits it. Prepared for 2M customers. Prepared for 20M.
💎 Product Transformation
From “crypto pockets” to “full monetary platform.” Playing cards, IBANs, yield, 1:1 fiat to stablecoin conversion, stablecoin Push to card, crossboarder cost rails, transfers, compliance-first structure, multi function self-custodial app.
⚔️ Class Definition
Neither custodial fintech nor pure Web3. A brand new class: self-custody meets real-world monetary infrastructure.
Licensed infrastructure means consumer confidence. Compliance means longevity. Each imply progress.
Govt Perspective
“Our partnership with Wirex has been instrumental in accelerating the following stage of Easy Pockets’s progress. Constructing a scalable card program whereas preserving our self-custody structure required greater than infrastructure, it required alignment in imaginative and prescient and execution. Wirex delivered each. Collectively, we’re making a monetary product that mixes full asset management with seamless on a regular basis usability, a steadiness that defines the way forward for digital finance.”
Alex Emelian, CEO and Co-Founder, Easy Pockets
Wanting Forward: From 2 Million to Tens of Thousands and thousands
Scaling the Partnership
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Geographic Growth (LATAM and Southeast Asia) |
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Stablecoin On/Off-Ramp Infrastructure |
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Extra Fee Rails |
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Enhanced Card Program (Premium tiers, increased limits) |
Growth Markets
Huge stablecoin adoption. Underserved by conventional finance. Excellent match for self-custody + card infrastructure.
Crypto-forward inhabitants. Excessive remittance flows. Rising demand for various monetary rails.
Subsequent-Gen Options
AI-Agent Layer (In Improvement)
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Automated transaction monitoring
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Clever steadiness administration
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Customized monetary insights
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Predictive spending analytics
The aim: Make interacting with digital property as intuitive as trendy digital banking, powered by AI, protected by self-custody.
Able to Scale Your Product?
Wirex BaaS: The infrastructure layer for corporations constructing the way forward for digital finance.
Get Began
Based in 2014, Wirex has processed over $20 billion in transactions and serves 7 million+ customers throughout 130+ nations. As a principal Visa and Mastercard member, Wirex offers the infrastructure for next-generation monetary merchandise, combining the most effective of conventional finance with crypto-native innovation.
