Warner Bros. Discovery has formally confirmed plans to intensify its crackdown on password sharing for its streaming service, HBO Max (generally known as Max in a number of areas). This transfer marks the tip of unrestricted account sharing exterior of single households, as the corporate seeks to align its insurance policies with rising business requirements.
The announcement was strengthened through the firm’s most up-to-date earnings presentation, the place executives clarified that the enforcement of those restrictions can be accelerated globally all year long.
The technique goals to curb the usage of accounts by people who don’t reside within the major subscriber’s family. This initiative follows a trajectory just like that of Netflix, which noticed a major income increase after implementing related restrictions.
Warner Bros. Discovery initially started testing these measures in the US in August 2025. Following the success of these trials, the mannequin is now being ready for a wider rollout throughout worldwide markets, together with Brazil and Europe.
Underneath the brand new laws, subscribers who want to share their account with somebody dwelling at a distinct handle will possible be required to pay a further charge for an “additional member” profile linked to the primary account. This shift is a part of a broader effort to strengthen streaming revenues amid an more and more aggressive digital panorama.
Along with the coverage change, Warner Bros. Discovery introduced a shift in its monetary reporting. Transferring ahead, the corporate will stop the disclosure of detailed quarterly subscriber numbers for HBO Max, adopting a stance just like different business giants like Disney+ and Netflix.
Regardless of this change in transparency, the corporate has set an bold goal to achieve 150 million whole subscribers by the tip of the yr. The transition displays a pivot towards prioritizing profitability and common income per person (ARPU) over uncooked subscriber development.
