TikTok has formally launched a brand new function in the US known as the “Native Feed,” increasing how customers uncover close by content material. The device seems as a devoted tab on the app’s residence display and depends on a consumer’s exact GPS location to advocate movies and posts created of their surrounding space. The rollout follows updates to TikTok’s phrases of service that permit the platform to make use of extra correct location knowledge to personalize suggestions.
The Native Feed is designed to spotlight close by companies, sights, and actions. Customers might even see content material associated to eating places, retail shops, museums, native occasions, and different factors of curiosity near the place they’re. Though the function makes use of exact location data, it’s disabled by default and should be manually activated throughout the app’s settings by those that need to use it. Nonetheless, TikTok notes that the app should accumulate exact location knowledge even when the Native Feed itself isn’t turned on.
Importantly, the Native Feed doesn’t show private details about close by people or neighbors. As a substitute, its focus stays on industrial and public-facing content material, together with procuring recommendations, meals suggestions, and promotional posts from native companies or creators.
From a enterprise perspective, the function aligns with TikTok’s broader technique to strengthen relationships with small corporations, advertisers, and native creators. Based on the corporate, roughly 7.5 million companies in the US at present use the platform to achieve audiences.
The introduction of a feed based mostly on exact location has additionally sparked discussions about privateness and knowledge assortment practices; regardless of these issues, TikTok is anticipated to proceed increasing the function internationally, constructing on earlier launches in European markets comparable to the UK, France, Italy, and Germany.
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