If I am trustworthy, I’ve truly been placing this story off for some time. It is an apparent subject, but it surely’s additionally a landmine, given how shortly folks are likely to take sides within the iPhone versus Android battle. The truth that some folks even consider it as a battle is miserable, actually, contemplating that nobody ought to be deeply invested in issues that in the end exist solely to show a revenue. It is one of many causes I am not hooked up to professional sports activities, both — I am unable to root for gamers who most likely aren’t from my metropolis, and would transfer to a different one in a heartbeat if somebody paid them sufficient.
I do have an opinion on the trajectory of the smartphone market nonetheless, significantly within the US. It appears to me that the iPhone isn’t solely dominant in its dwelling turf, however poised to carry that place indefinitely. Except a number of components converge without delay, that’s.
The momentum drawback
A fast go searching
The largest think about Apple’s favor is the huge distinction in marketshare versus even its closest competitor. In accordance with Statcounter knowledge, Apple managed an estimated 58.42% of the US smartphone market in September 2025. Samsung ranked a distant second at 22.43%, regardless of extensive distribution and large advertising and marketing campaigns, together with high-cost press occasions yearly. Firms like Motorola, Nothing, OnePlus, and Google are preventing for Samsung’s scraps, by comparability.
Extra importantly, this hole by no means appears to shrink in any significant method. You will notice exceptions — like October 2024, when Apple dipped to 51.19%, and Google shot as much as 14.51% — however issues inevitably appear to stage off, as soon as once more leaving Apple properly over the 50% mark. It is exhausting to overstate how uncommon that stage of dominance is. You may consider one or two auto firms as “proudly owning” the US, however in 2024, market chief GM managed simply 17% of latest automotive gross sales.
The gist is that there is lots of floor for Apple’s opponents to cowl, even when they in some way pull all the correct strikes. And one of many issues that makes Android interesting — the liberty to change telephone manufacturers at will — can also be undermining it. Each Android model has its personal take, so there are various ranges of high quality, and there isn’t any one machine you possibly can level to as “the” iPhone different. Google Pixel and Samsung Galaxy S telephones are about as shut as you get. Informal consumers is probably not conscious of all of the Android manufacturers on the market, solely what their service or native big-box retailer is promoting. Do not forget that it is solely a minority of us who observe the tech business intently.
The gist is that there is lots of floor for Apple’s opponents to cowl, even when they in some way pull all the correct strikes.
Apple has additionally made good strategic use of its income. Each main metropolis now has no less than one Apple Retailer, and you may’t deny the benefit of getting a handy showcase and help system the place most telephone patrons dwell. As of this writing, there are simply seven Google Shops within the US, and 4 Samsung places. Most Android telephones are bought by means of third events with various levels of help and promotion.
Probably the most savage use of Apple’s cash has been constructing out a {hardware} and software program ecosystem that prospects are reluctant to depart. If you happen to’ve received an Apple Watch, that buy turns into ineffective the second you turn to Android. And Apple merchandise that do not require an iPhone nonetheless are likely to function higher in tandem with one, similar to AirPods, an Apple TV, or a Mac. Many People are conversant in iMessage’s social divide — non-Apple customers are generally handled as poor, or ruining group chats, if solely by the shallowest or most immature of individuals.
Firms like Google and Samsung have tried to copy this ecosystem, but at most it appears to be deterring extra folks from defecting. Switching platforms is an costly proposition today. If I have been to purchase into Android once more, I might most likely wish to personal each a Pixel 10 and a Garmin Venu 4 — that is practically $1,600 out the door earlier than worrying about issues like my HomePod minis.
What would it not take to shift that momentum?
Dreaming the unattainable dream
The usual reply is a product with an simple benefit that may’t be simply copied. That’s, in spite of everything, the factor that received the ball rolling for Apple. The primary iPhone was radically higher than different smartphones on the time, the shortage of 3G however. Firms that could not adapt have since shrunk to a shadow of their former selves, like Nokia and Motorola, or left the market completely, as with RIM.
It isn’t unattainable to think about a future through which Apple stays (comparatively) stagnant whereas one other enterprise strikes in for the kill. The iPhone 17feels incremental, and even the primary foldable iPhone is prone to be enjoying catch-up. In the meantime, the corporate has been lagging behind in promised AI options. I do not consider that Android’s Gemini assistant ought to be the primary purpose to purchase a telephone. However the extra options Google provides, the broader the gulf turns into. I might somewhat discuss to Gemini than Siri any day with regards to getting issues finished.
With Apple’s monolithic standing, a radically modern product most likely will not be sufficient. The corporate has tens of billions of {dollars} in money reserves, so have been the iPhone to flop one 12 months, it could be capable of journey out the storm and return in a 12 months or two with an overhauled design. Solely a string of flops can be sufficient to push the corporate right into a weak place.
Neither Google nor Samsung want the American market as a lot as Apple does.
To grab substantial floor from Apple, any Android telephone maker would additionally want to determine itself as that pure iPhone different I discussed earlier. That features not simply technical innovation, however a greater semblance of the help and in depth ecosystem Apple affords. Google and Samsung might doubtlessly obtain that, and arguably have, in some respects. Neither appears all that excited by constructing out a large retail presence, although, a lot much less competing in each machine class Apple does.
Maybe it is no marvel. Neither Google nor Samsung want the American market as a lot as Apple does. Google’s primary enterprise is promoting, not {hardware} — it makes cash off of iPhone and Android customers alike, a lot in order that it pays Apple billions yearly to stay the default search possibility in Safari. Samsung depends on {hardware}, but it surely’s the main smartphone maker worldwide, and has many different companies to shore it up. These vary from show and chip manufacturing to shipbuilding. Whereas it could be a catastrophe if its telephone enterprise imploded, it would not be a deadly one. For both company, small good points right here and there could also be all they care about.
I am genuinely curious as to what issues will appear like a decade from now. My guess is that Apple will nonetheless be on high of the telephone sport, but we’re coming into a significant transition interval the place smartphones themselves may ultimately lose out, changed by superior AR glasses. Being on high of telephones in 2035 might be much like being on high of MP3 gamers, and I will guess you possibly can’t bear in mind the final time you noticed a stranger with an iPod.
