You are sprawled on the sofa, watching the newest stream of your favourite present. Why not plan your subsequent trip when you’re at it? That is the thought behind Samsung’s newest AI innovation, the Perplexity TV app. It is a standalone AI agent out there on all 2025 Samsung TVs and, later this 12 months, on 2023 and 2024 TVs with the newest OS improve.
Earlier this month, on the Berlin consumer-electronics present IFA 2025, the corporate launched Samsung Imaginative and prescient AI, which allowed TV viewers to entry extra details about the reveals and actors they had been watching. Viewers may use the Imaginative and prescient AI Companion in different methods, akin to to obtain suggestions for reveals and films. The Perplexity TV app builds on Imaginative and prescient AI’s skillset.
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Samsung built-in AI throughout a variety of its merchandise, together with smartphones, home equipment, earbuds, tablets and TVs, as a part of the corporate’s imaginative and prescient to “leap ahead as an AI-driven firm that makes the perfect use of AI, works with AI, and grows with AI,” government Roh Tae-Moon mentioned on the 2025 Tech Discussion board in Silicon Valley final week.
‘Curiosity can strike at any time’
Samsung partnered with Perplexity, a self-proclaimed “free AI-powered reply engine.” Samsung says its Perplexity TV app can present the climate forecast, discover you the closest pizza store or inform you the date of the Kentucky Derby.
Ryan Foutty, Perplexity’s vice chairman of enterprise, mentioned creating an AI app for TVs is sensible as a result of “curiosity can strike at any time” and that buyers ought to have the ability to entry data from AI whatever the AI-driven interfaces they’re utilizing.
Use the apps tab in your Samsung TV to entry the Perplexity TV App, or hit the AI button in your distant to entry Samsung’s Imaginative and prescient AI Companion. You too can ask the AI questions by talking into the built-in microphone on the distant and TV, or utilizing the on-screen keyboard.
A Samsung consultant mentioned that, like the corporate’s different TVs, you may’t watch content material within the background whereas the Perplexity App is open. Whenever you open the Perplexity App, you’ll be redirected to the app interface.
CNET knowledgeable is not but bought
CNET’s David Katzmaier noticed Samsung’s AI-enhanced TVs earlier this 12 months at CES 2025, and is not fairly satisfied that this can be a very important addition.
“At first blush, a built-in AI agent does not appear to me like a very good motive to decide on one TV over one other,” Katzmaier mentioned. “To make it worthwhile, Samsung must show that it is higher than, say, Perplexity in your cellphone.”
YouTuber Austin Evans of Overstock Media says he understands “the enchantment to load AI in as many locations as doable,” however not on TVs.
“I am unable to think about planning a visit utilizing Perplexity on my TV when nearly every other system in my life can be faster and simpler to (carry out) that job with,” Evans mentioned. “Looks like an answer in quest of an issue, at the least for now.”
