You Could See Much less AI Slop After YouTube Enacts New Video Insurance policies

YouTube plans to make a change to its monetization coverage on Tuesday that seems to focus on “inauthentic” content material. The change could also be geared toward serving to decelerate the flood of AI-generated content material on the platform to make it simpler for viewers to search out higher-quality movies.

The corporate says in a quick assist submit, “On July 15, 2025, YouTube is updating our tips to raised establish mass-produced and repetitious content material.”

In a follow-up video message, video creator and YouTube editorial and creator liaison Rene Ritchie downplayed the impression it’ll have on creators who could also be involved in regards to the adjustments, saying, “It is a minor replace to YouTube’s longstanding YPP (YouTube Companion Program) insurance policies to assist higher establish when content material is mass-produced or repetitive.” 

Ritchie stated that type of content material is already demonetized and is what customers would name spam. 

On Thursday, YouTube shared extra data in a assist submit that begins, “Hello creators, We have seen some confusion round a minor YPP replace coming July 15 and needed to share extra data and reply prime questions we have seen.”

Within the submit, YouTube reiterates that it isn’t creating a brand new coverage however making updates to a long-standing “repetitious content material” guideline. The submit says that this does not apply to reused content material that provides “important unique commentary, modifications, or academic or leisure worth to the unique video.” 

YouTube cites as examples of “mass-produced content material” channels that add narrated tales with solely superficial variations between them and channels that add slideshows that every one have the identical narration.

What’s not talked about within the submit or the video is that YouTube has been battling an issue with AI-generated movies, significantly “AI slop” that’s of low worth to customers however that’s inundating social media networks and platforms. YouTube’s tips do not point out AI slop particularly, however a few of its examples of “altered or artificial content material” would appear to incorporate some forms of AI-generated movies. 

The issue of proliferating AI content material has gotten so dangerous that John Oliver not too long ago devoted a whole episode of his HBO present to the rise of AI slop. (You will discover it, by the way, on YouTube.)