Thesis*, a Bitcoin-focused enterprise studio, introduced its acquisition of Lolli, a bitcoin rewards platform, in a transfer to combine it with its broader ecosystem of firms akin to Fold, Mezo, and tBTC.
The announcement outlines plans to reinforce client Bitcoin experiences by way of expanded rewards and new partnerships.
Lolli, based in 2018 claims to have rewarded over 600,000 customers with greater than $20 million in bitcoin by way of buying at 50,000+ shops and taking part in 1,000+ cell video games. Lolli’s platform is designed to make Bitcoin accessible by providing cashback and rewards for on a regular basis actions. Thesis*, working since 2014, has constructed Bitcoin-native tasks like Fold, which just lately grew to become a publicly traded Bitcoin monetary providers firm below the management of Matt Luongo, its CEO and Fold’s co-founder.
“Having competed alongside Lolli for years, I’ve admired their capability to onboard customers by way of accessible and fascinating experiences. At Thesis*, we consider Bitcoin’s actual development is pushed by on a regular basis interactions — buying, gaming, spending — not simply funding portfolios,” stated Luongo who will now lead Lolli’s subsequent part. He added that Lolli’s person base and reward mannequin align with its imaginative and prescient of driving Bitcoin adoption by way of sensible use instances.
Lolli’s founder and former CEO, Alex Adelman, added that “We’re excited to hitch forces with Thesis* to energy the following part of bitcoin adoption by way of rewards with Lolli. Thesis* brings each deep infrastructure experience and a shared imaginative and prescient, enabling us to considerably improve our platform.” Thesis* believes this acquisition will deal with fragmentation within the Bitcoin client expertise by uniting Lolli’s rewards with Fold’s monetary providers and its broader ecosystem.
Thesis* outlines a number of deliberate upgrades for Lolli below Loungo’s management. It intends to reinforce the Arcade and Each day Stack options with extra video games, quests, and bigger rewards. A brand new “Lolli Market” is in growth, which seeks to supply extra manufacturers, greater cashback charges and world accessibility. Thesis* plans to introduce immediate reward payouts later in 2025, responding to person demand for quicker redemptions. Moreover, Lolli will collaborate with Fold on an expanded present card market to extend incomes alternatives.
For world attain, Lolli is now creating a world growth technique to deliver bitcoin rewards past the U.S. To assist these adjustments, Thesis* plans emigrate Lolli to a extra scalable infrastructure. The corporate claims it will strengthen Lolli’s capability to onboard new customers and deal with elevated exercise.
Thesis* sees this acquisition as a step towards a round Bitcoin financial system, the place incomes and spending bitcoin are seamless. It hopes the combination of Lolli with Fold, Mezo and tBTC will shut the hole between bitcoin rewards and on a regular basis use, making adoption simpler for thousands and thousands.
