A Newbie’s Information to Stay Promoting on Whatnot

From purses and sneakers to collectible buying and selling playing cards and electronics—what can’t you discover on Whatnot? The live-stream purchasing app has exploded in reputation since 2021, particularly amongst resellers who know entertain, transfer quick, and construct a loyal group. In truth, consumers on Whatnot spend about 80 minutes per day watching dwell exhibits and make 10x extra transactions than on different marketplaces.

When you’re sitting on attire liquidation, buyer returns, or overstock stock, Whatnot may be the right solution to flip it into money rapidly and successfully. On this publish, we’ll break down how the platform works, get began dwell promoting on Whatnot, and why it’s an excellent instrument for shifting liquidation attire.

What’s Whatnot?

Whatnot is a live-stream public sale app the place resellers can host real-time exhibits to public sale off merchandise. Consider it as eBay’s public sale mannequin, TikTok’s video expertise, and the group vibe of Poshmark—all rolled into one.

Customers can tune into your stream, chat with you, and place bids in actual time, or browse your retailer for Purchase Now listings throughout 50+ classes.

How Whatnot Works

Whatnot combines the most effective of a number of marketplaces into one high-energy, extremely visible platform. Earlier than you go dwell, it’s useful to know how promoting works and what makes this app distinctive.

Promoting Codecs

• Stay Reveals: Stream in real-time, chat with viewers, and public sale off objects one-by-one. These exhibits create urgency and pleasure that’s exhausting to copy elsewhere.
• Purchase Now Listings: Need to listing objects like a conventional market? You possibly can add fixed-price objects to your Whatnot storefront for consumers to browse anytime.

The Stay Present Expertise

Stay exhibits run on a timed public sale format. Viewers can ask questions, work together within the chat, and place bids proper up till the ultimate seconds (bidding lasts ~30 seconds). General, it’s enjoyable and promotes a fast turnover!

Behind-the-scenes Logistics

As soon as an merchandise sells, Whatnot makes it straightforward: delivery labels are pre-loaded, and also you receives a commission 48–72 hours after the customer receives the merchandise.

Making Your Present Work

• Be participating: Greet viewers, reply questions, and describe/present your objects clearly. Enthusiasm is contagious!
• Keep constant: Streaming usually builds belief and makes it simpler for repeat viewers to catch your exhibits.
• Create urgency: Use in-platform instruments like countdown timers, flash gross sales, and “Sudden Demise” public sale settings to construct an thrilling ambiance. Let consumers know when one thing is proscribed or one-of-a-kind.
• Collaborate: Tag or co-host with different sellers to cross-promote.

Getting Began as a Reseller

1. Apply & Setup

When you’ve downloaded the app (iOS/Android), submit an utility with particulars about your small business.

Professional Tip: Take a while to construct a profile and share your different social hyperlinks so consumers know the place else they’ll discover you and your merchandise!

2. Prepping Stock

Select what you’ll promote and punctiliously contemplate what merchandise you may have readily available or on the way in which. Liquidation attire akin to clothes, equipment, and footwear does notably nicely right here. Be sure you examine, clear, and {photograph} objects nicely and value neatly: do your analysis whereas leaving wiggle room for bids.

3. Plan Your Stay Present

Use the app to schedule dwell exhibits. Merely faucet the “+” icon, fill in your present’s title, description, and select a date and time – voilà! You’ll want to prep objects, labels, and staging forward of your present so that you aren’t battling litter whereas dwell. Use the app’s rehearsal mode to check your setup and circulation earlier than going dwell.

4. Promote on Social Media

Be sure you unfold the phrase about your upcoming dwell present by way of Instagram/Reels, TikTok, Fb, or no matter channels you may have out there. When you make the most of electronic mail to alert your prospects of recent stock or have an ongoing publication, contemplate leveraging these contacts as nicely.

Every viewer is a possible purchaser, and extra individuals = extra bids. Whatnot’s algorithm favors streams with extra viewers and engagement, which might doubtlessly push your present to extra individuals when you go dwell. Pulling in as many people as attainable forward of the present is essential.

5. Be a part of Whatnot vendor communities on-line for ideas

Take into account becoming a member of vendor boards and teams devoted to dwell promoting on Whatnot. Any ideas, tips, and insider information you’ll be able to choose up forward of your first present will go a great distance fairly than troubleshooting issues as they come up.

Communities like this Fb group with almost 14,000 members are constructed solely for Whatnot sellers to assist one another out and share present hyperlinks.

Benefits for Attire Resellers Stay Promoting on Whatnot

Style is a naturally visible class, and in a dwell setting, you’ll be able to take that to the following stage. Whatnot affords a number of different benefits for attire resellers particularly.

• Merchandise illustration. Seeing an correct illustration of merchandise is essential to consumers. As a substitute of getting to take numerous images simply to spend much more time answering lingering questions on an merchandise’s high quality or situation, you’ll be able to present an merchandise in actual time.
• Clears out ‘odds and ends.’ For objects that you just haven’t gotten round to itemizing, one-off clunky items, or shallow SKUs – Whatnot is the place to allow them to shine. These random “leftovers” could even attraction to consumers who dwell for the joys of the discover.
• Builds a fan base. A dwell expertise lets you construct rapport with consumers, in the end rising buyer loyalty. The extra participating your present is, and with nice merchandise to match, the extra consumers will need to come again for extra.

Challenges to Watch

• Charges. Whatnot takes an 8% fee on gross sales, and sellers also needs to contemplate delivery prices and potential taxes when pricing objects.
• Competitors. Busy time slots may be crowded.
• Studying curve. Follow makes excellent. Honing your live-selling expertise will enable you stand out.

Don’t be discouraged in case your first few exhibits aren’t packed—it takes time to refine your present, construct an viewers, and discover your area of interest.

Subsequent Steps: Hit the Floor Operating

When you’ve obtained attire stock ready to be offered, Whatnot is among the quickest methods to show it into revenue—dwell and in actual time. Whether or not it’s a latest pallet of returns, overstock objects, or one-offs gathering mud, there’s a purchaser on the market able to bid.

Need resale-ready stock that’s excellent for dwell promoting on Whatnot? B-Inventory affords the most important, most constant number of merchandise throughout dozens of classes, lot sizes, and situations. With versatile shopping for choices and direct entry to high quality stock, you’ll be able to check the Whatnot waters with confidence.