
Google’s Mission Ara boldly tried to deliver the customization and interoperability of PC assembling to our smartphones. The thought of upgrading solely the elements of your smartphone that have been outdated felt like a tech utopia. You’d by no means want to modify your complete cellphone, however as an alternative flip it right into a ship of Theseus of types with every improve.
Nevertheless, for those who take a look at the smartphone market now, some ten years since Mission Ara was conceived, you’ll see that we’ve gone in the other way. Smartphone makers are doing all they’ll to make even repairability troublesome, not to mention supplying you with modular improve choices.
Every time I’m compelled to improve my cellphone, I’m pulled again to the concept of Mission Ara. My mind is aware of it can stay a dream, however my coronary heart nonetheless needs it to grow to be a actuality — even 10 years later.
What Ara might’ve been
If Mission Ara had sustained its early imaginative and prescient and made it to 2026, I’m certain it might’ve seemed very completely different from what it did again then. For starters, we’d know each single 12 months who’s going to win MKBHD’s most repairable cellphone of the 12 months award. However it might’ve had a way more sweeping impact on the {industry}.
The tech {industry} is scrambling to hit environmental and sustainability targets with recycled supplies. Mission Ara might’ve been the product different manufacturers adopted, just because upgrades would’ve been extra significant, intentional, and hyper-localized — saving tons in pointless tech upgrades and spending.
With modularity at its core, Mission Ara might’ve set the {industry} commonplace, not simply hit a excessive rating.
Furthermore, it might’ve been the poster youngster of the right-to-repair motion. A smartphone with an excellent restore rating right now normally means how simple it’s to interchange a broken half and whether or not it requires changing a mother or father element too. With modularity at its core, Mission Ara might’ve set the {industry} commonplace, not simply hit a excessive rating.

Past this wider impression, I do know I’d’ve been relieved of the fixed stress to improve my cellphone each few years. After a few years, my cellphone’s digicam begins to really feel outdated whereas every little thing else remains to be completely high-quality — so why do I’ve to interchange the complete cellphone as an alternative of simply the digicam module? Mission Ara might’ve flipped the complete financial system of smartphones, the place manufacturers couldn’t always push me to modify telephones, and I might merely enhance the half I cared about.
It might’ve championed the issues smartphone makers right now solely want for. It might’ve introduced again the enjoyment of tinkering with tech — one thing largely restricted to PCs and house servers — with the concept that your cellphone might evolve with you. And extra importantly, it might’ve given you a way of possession over your gadget, as an alternative of forcing you into an improve cycle.
However smartphones as an {industry} selected a unique, extra closed-off path.
Mission Ara had it coming

Mission Ara’s success relied on a variety of issues falling into place — throughout the complete {industry}. These small, modular Lego-like items you could possibly swap with a click on required constructing a whole ecosystem round them and transferring a variety of chess items directly. Google would’ve needed to set up industry-standard connectors that labored throughout units and modules, very like PCs. And corporations have been anticipated to wager on a future with zero predictability. There was merely no actual incentive for them to commit.
Swapping a module, say, for a speaker meant an audio firm not solely needed to consider in Google’s imaginative and prescient but additionally put money into constructing and sustaining manufacturing traces for it. In later years, Motorola tried one thing comparable with Moto Mods, however it didn’t take off both. There weren’t sufficient customers, and companions had little incentive to maintain investing. It’s a vicious cycle — one which the {industry} noticed coming and steered away from.
Motorola tried one thing comparable with Moto Mods, however it didn’t take off both. There simply weren’t sufficient customers.
We noticed this shift early when Google began consolidating modules to cut back complexity. In a bid to make Ara extra sensible, it moved away from the very concept that made it stand out. That was the second when its demise felt inevitable.
There was additionally a deeper limitation. Mission Ara relied on the concept that the core design of a cellphone would stay unchanged for years, perhaps even many years, to maintain modules appropriate. When you purchased right into a 6-inch show or a 4000mAh battery, you’d be caught with that baseline. Over time, modularity would’ve reached its restrict, and Ara would’ve been decreased to a mere repairable cellphone slightly than a really modular one.

Paul Jones / Android Authority
And we have already got a model of that right now in Fairphone. The European model has managed to construct decently specced, user-repairable telephones with comparatively reasonably priced restore prices. But it surely nonetheless has to launch new cellphone fashions repeatedly to maintain up with evolving specs, whereas sustaining elements for older units.
It finally ends up feeling just like the closest real-world instance of what Mission Ara would possibly’ve grow to be — nice at restore, however removed from the formidable, modular future it initially promised.
The longing hasn’t pale away

Perhaps Mission Ara was all the time destined to fail. The longer term it promised was too good to be true for the customers and never sustainable for the way the {industry} works. It had too many transferring items — each in {hardware} and in idea — to ever grow to be mainstream. Even Fairphone, with a extra grounded method, hasn’t been capable of pull it off even after a number of generations.
However logic apart, each time I’ve to interchange a wonderfully good cellphone simply because it’s “time,” or as a result of I’m lacking out on new options, I can’t assist however return to the best eutopia that Mission Ara had us think about. We nearly had one thing higher, however we selected one thing else.
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